My daughter loves playing dress up. We have a hamper in her room that contains all her dress up clothes, shoes, and accessories. I just went through all the items to get rid of some of the things she has outgrown. When I had the chance this holiday season to review two dresses from Almar, I knew that my Princess would be ecstatic.
In fact, I am wrapping these two dresses in a box so fancy, she is going to be happy while opening and then once she sees what is inside I know those Christmas pajamas will be coming off and she will prance around the house in her new Almar Princess dresses.
This is the Princess Satin and Tulle Dress from Almar and it is actually my favorite of the two that we were sent for review. But I honestly believe that this white one will be my Princess’ favorite dress. She has a thing for weddings and I am sure she will pretend to be a bride in this one:
Do you have a girl in your life that loves dressing up?
Almar Sales Company was founded in 1965 by Jack Ash. Under his leadership the small family owned company manufactured girls’ hair bows under the brand name “Little Linda”, named after one of Mr. Ash’s granddaughters. A decade later Almar Sales expanded to manufacturing cosmetics and gift sets for girls and women. In the late 90’s the entire line was re-branded to “Expressions” including “Expressions Girl” and “Princess Expressions.” In the last two decades the company has continued to expand the cosmetics and skin care divisions with the acquisition of Jean Pierre Cosmetics and Dream Cosmetics.
As part of these acquisitions, the company began working with major licensed brands to develop:
- Wonka, Dippin’ Dots, Razzles and Double Bubble cosmetics
- Hello Kitty Friends cosmetics
- Spider Man bath toys and chapstick
- French Toast school uniform hair accessories
- Bratz hair accessories and costume jewelry
- ELLE and ELLE Girl high fashion hair accessories
- Suave value hair accessories HBA program
Over the last five years the company has continued to evolve with the addition of a Fashion Jewelry division and a girl’s lifestyle brand called “My Princess Academy”.
Almar is currently under the leadership of its founders’ sons and grandsons, as well as industry experts in sales, marketing, merchandising and operations. Today Almar carries over 3000 SKU’s of consumer products, and serves customers from specialty boutiques to international mass merchants.
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